With the barrage of highly competitive ads on TV and in print, many are setting their sights on aerial advertisement. As an airplane flies over a crowd of people, attention is drawn to their message streaming in the wind and there is no competition in sight!
Aerial advertising has been used to promote a business, a particular product, or even to propose marriage. It is a quick way to reach a large select audience with a message that is almost guaranteed to be read. The key is a well designed message that is easy to remember.
The first step is to know where you are headed. What would you like to have happen as a result of this advertising? Jot down your ideas and any creative ways to convey that goal through a simple message. Then discuss your idea with a design team. Compare your ideas with theirs and come up with a concept you feel will work for you.
The second step is to express the goal you have established in a message. The message may be long (some airplane banners are over 100 feet) or it may simply convey information about the location of further information, such as a website. Even a logo, if well known, can convey the message desired.
Next, discuss where the message should be delivered for greatest effectiveness. Aerial advertising is effective for the ad is flown over an open area where a large number of people are congregated. This might include beaches, theme parks, concerts, fairs, even over rush hour traffic. Again, the experts can help decide when and where your advertising dollars can be most effectively used.
Determine of you want to design the banner yourself or have an expert do it for you. Of course, you can save some cost by doing it yourself but don’t let this be the only factor. The message must be attractive and easy to remember to be effective.
Advertisers ask, “How long will people view my ad as it flies by”? The average view time for an airplane message is about 17 seconds. That is considerably longer than the few seconds a newspaper or magazine ad is viewed. Consider also that it is the only ad that will be seen or heard for those 17 seconds and they can’t ‘flip to another station.’ Also, the plane usually flies over an area multiple times and each time the message is brought to the minds of those below.
Banner advertising has proven effective. Picture your message streaming over a crowd of watchers. Give it a try and see if your revenues do not increase as a result.
So where can one find an aerial advertisement company? The best place to look is on the Internet. Shop around and see who will give the most air time for the money. Some companies design and print the banner as well as fly it for you. Why not give it a try? It may be better than you imagine.